How old is the presenter of 10 years younger

If that sounds harsh, remember, we are being invited to pass exactly such judgments on the two women in the first new episode. It involves dressing the participant in her least flattering outfit, then taking her to a busy public area and inviting criticism from passersby.

Surely, if a woman these days wants to hear what mean strangers think of her face, hair and body she can just go on Twitter? Evidently some women — and the participants are still predominantly female — judge this to be a fair trade-off. So maybe the show has gained wisdom in lieu of wrinkles?

Series 1 Episode 2 Teaching assistant Ronnie Donno is shocked when a poll of people suggest she looks 49 First shown: Wed 5 May 24 mins. Series 1 Episode 4 Can the team stop Richard Power drinking 35 pints a week and smoking 40 cigarettes a day?

First shown: Wed 19 May 24 mins. Series 1 Episode 5 Busy mum and part-time student Emma has a taste for the bad things in life, and it shows First shown: Wed 26 May 24 mins. Series 1 Episode 6 Night shift worker Sue has lost her sparkle. First shown: Wed 2 Jun 24 mins. Series 1 Episode 8 The team use every trick in the book to make Sue look 10 years younger in just 10 days First shown: Wed 16 Jun 24 mins.

People also watched See all I eventually came to this conclusion:. Because the depictions of young, physically attractive women have become so saturated in the media for a long period of time, those depictions have become normalized in society and consequently women are expected to, or at least hoped to, maintain themselves to what a rational person could only call egregious physical standards. This type of image saturation is much less prominent with males and consequently has not been normalized in society.

Thus youthfulness in men has been linked primarily to personality while youthfulness in women has been linked primarily to appearance. This is especially true in the market of visual broadcasting. Television, as a medium, has a very dangerous and perpetual cycle of profiting through female discrimination.

The methods broadcasting companies use are based on the efficiency of obtaining ratings and consequently sponsorship, which comes in the form of advertisement. This is an ideal format for sponsors because this type of thinking creates a strong incentive for women to consistently consume cosmetic products. Women, much more so then men, are targeted by broadcasting companies as well as advertisement firms to feel the increased need to improve their appearance with age. This sells more cosmetic products, clothes, merchandise, etc.

This increases profits for the companies who make commodities, those companies then spend much of their revenue on advertisement and sponsorship. That revenue is paid to broadcasting companies who run their advertisements during selected programming slots and furthermore, it is in the interest of the broadcasting companies to keep their sponsors intent on buying airtime.

And so ultimately, a cycle is formed in which the discrimination of women is profited from, which results in less and less aged women depicted on television, which results in increased insecurity as well as intolerance of female aging. With this type of cycle and the undeniable ways in which television saturates all of our lives, I wonder what action can be taken to put a stop to such a destructive cycle and finally have both genders truly on a level field of representation.

Unfortunately, it may not be cynicism to think that such liberation may never be achieved. I was reminded of a U. The cast, then, may remain unchanged for the shows entirety. To me, this article is not so much about the declining power of feminist elders on television as it is about the revelation of a television trend that unexpectedly changes the lives of its aging employees.

Personally, I would not want to watch an old lady report my news right? Maybe they should have aired an episode trying to make Nicky Hambleton-Jones 10 years younger? Sorry old people! It is unfortunate that age plays such a factor in the representation of those on TV.

However, it is not surprising. It offers him an image of himself made glamorous by the product or opportunity it is trying to sell. With such a premise, these shows connote youth. This ideology of women in television having certain features such as youthful skin with no wrinkles, no gray hair, and a thin figure, is continuing to be the dominant one.

It is, however, ironic to replace a woman who is hosting a show that is supposed to makeover people to look younger. To me, 37 years old is not that old and to suggest she is too old is crazy. It seems that the media is pushing the desired age of the female on TV younger and younger while the male age range continues to widen.

This plays into the idea that the female is still being contained by the media or the male. The media places the females in these positions as the object to get more viewers and ratings. Because of this, the female is always going to be dominated and never be seen as the subject unless something major changes in this dominant media ideology. These realities shows continually reinforce the idea that skills and experience are practically worthless in comparison to the ideologies associated with young women.

Young women are associated with being open-minded and hip while older women are generally associated with being conservative. For a show thats premise is that young is better, its not surprising they would hire a younger host.

The change of the structure of the programme itself, along with its presenter, is something that has not been discussed here — perhaps as many have not recently watched. Hambleton-Jones as its presenter and image, was linked ideologically and connotatively in public minds with 10 Years Youngers problematic ideology — that was becoming widely recognised with the public sphere. Format needs to be considered, along with public perceptions, before leaping to ideologically-focused charges of ageism.

The first example you gave is pretty ironic really when you think about it. Yet the show producers are also quick to conform to the type of behaviour that has made the participants lives such a misery in the first place…. The media have the power to change the perceptions of our society at large, so I think morally they should be obliged to take responsibility and act accordingly.

Your email address will not be published. Let us know. Tags: 10 Years Younger In 10 Days cherry healey. Helen has been with the company for over five years, writing about reality TV for over three years and specialising in USA and UK content. Related Posts. Where is the comedian?

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