How much advertising is too much

The advertising that is most resented by consumers is shocker! Even Google hates them. This new research into consumer opinions about digital advertising has clear lessons for the marketers who manage digital ad campaigns, regardless of platform. Here are 6 themes that stood out in the course of my research. It's interruptive, annoying, and downright rude. Similarly, non-skippable video ads are the most hated form of advertising among adblock users. Luring consumers in with something that sounds hyper-relevant to what they're reading or watching, but ultimately isn't, will not convert visitors into leads Fifty-six percent of consumers say "most online ads these days are insulting to my intelligence," which contradicts the idea that you need to write for the lowest common denominator.

Part of what makes ads feel intrusive is a feeling of dissonance, clutter, and lack of coherence with the placement of the ad. Some of those elements are outside of your control, but you can impact much of it with good design.

Before you interrupt their browsing, give people time to find value in what you're providing. Eighty-one percent of people have closed a web page because of a pop-up , 2 but they'll be less likely to do so after they've already received some benefit from what they're reading or looking at and have more to look forward to.

Here's a simple trick you can use. Would you do it in person? Let's say a customer is browsing in your store and you see her pick up a pair of sunglasses, try them on, check the price tag, and set them back down.

You might walk over to tell her that they're on sale, or that you have another color in the back, or to share a cool story about the brand—each of those interactions add something for her, and she might even welcome them. But if you follow her around the store going, "Did you forget those sunglasses? Are you sure you don't want those sunglasses? What about now? Negative ad experiences can really stick with consumers. If "obnoxious or intrusive" seems a little subjective for your taste, there's also data on what types of advertising impact people's opinions most negatively.

People surveyed were asked "If a company you regularly interact with sent or displayed the following types of ads to you, how would your opinion of the company change? This means anyone who has the plugin installed will be able to see their ads, defeating the purpose of installing it in the first place. This controversial move made many users angry and saw lots of new variations of adblockers released overnight.

In recent years, there has been a huge increase in social media platforms and apps such as Snapchat and Pinterest. Both platforms are relatively new, and yet both have already built a huge user base. With new platforms also comes an increase in the number of ads. Known as social media marketing, many big brands are continually expanding their marketing efforts to ensure they get the most exposure on every platform.

This means that whenever a new social platform is created, expect to see plenty of ads as brands take advantage of the marketing opportunity. With new platforms being created every year, expect to see more social media advertising in the future. However, with most of the new technologies being digital, the introduction of plugins and software like adblockers will start to greatly decrease the number of ads we see. A recent kickstart project showcased the idea of glasses that block all screens , and in an article by Vice, they explored the concept of using them to block ads in the real world.

Could this be the future of adblocking and reducing how many ads we see per day? Possibly, but only time will tell how effective and useful they are. But with a combination of digital and real-life adblockers, this could be the solution to the growing number of ads per day.

Sam Carr October 10th, For whatever reason, this ad seemed to be the only one filling time with the shows I watched and it got so bad, that I eventually wrote a ranty-rant email to Hulu, Blackberry and the various shows that were sponsored by it.

And even when you follow it, people can still miss your offers. Yes, your mandalas are beautiful. But guess what? Ever see your Twitter stream fill up with a slew of RTs? Leave some room for the rest of us to say something. Talk about yourself less, your audience more. In fact, most of you need to do that more often. But try to remember that for every one thing you share about yourself, you should share at least two things about others.

More, if possible. Is there a cool tool or resource they might find helpful that you have nothing to do with other than you lucked out and stumbled across it? How can you shine the light on them?

Help your affiliates tell a better story. Enlisting the help of colleagues and former clients in your marketing efforts is a smart thing to do. Unfortunately, many of us are following the same people and on the same lists.

A better option is to give your affiliates some writing prompts — questions to help them write their own authentic copy. Avoid questionable marketing tactics. Even though the ads often perform well, they aren't necessarily providing users with a good experience. Users often say they're overwhelming, repetitive, and irrelevant. Here are some things brands can do to improve their ads on social media:. Present ads with people of color and of different sexual orientations. Deliver honest and accurate claims.

People trust TV ads more than social ads by 17 percentage points. Take the user experience into account. As mentioned earlier, users want the frequency, relevancy, and diversity of ads on social media to improve. Related: A look at why Americans dislike Black Friday. So whether the ads are seen as an everyday annoyance or as a meaningful source to helping consumers find what they need, their presence is here to stay.